Life & health insurance · Mesa, Arizona

Coverage that fits your family, not a sales quota.

Life insurance from an independent Arizona agency, with Medicare coming soon. We compare options from multiple carriers and explain them clearly, so you can protect the people who depend on you at a price that works.

Your Family. Your Future. Our Promise.

Coverage

What we help with

One conversation, several carriers to compare. Many policies include living benefits you can use if you get seriously ill. No cost to talk it through.

Term life

Affordable protection for a set number of years, while the mortgage and kids are still in the picture.

Permanent life

Whole life and indexed universal life that last a lifetime and can build cash value.

Final expense

Smaller policies, often with simplified underwriting, so funeral costs don't fall on your family.

Mortgage protection

Coverage sized to your home loan, so your family can keep the house if something happens to you.

Medicare: coming soon

Medicare help is on the way at ELF. Ask us about Medicare in Arizona and we'll let you know as soon as it's available.

How it works

Three steps, no pressure

  1. Tell us what you need

    Book a free 20-minute review by phone or video, or fill out the quick form below.

  2. We shop the carriers

    We compare options from multiple insurers and explain the tradeoffs clearly.

  3. You decide

    Pick the plan that fits, or don't. We'll handle the application and stay with you after.

Brian Keene, owner of ELF Insurance
20+ yearsin insurance sales and broker partnerships
7,500+agents and brokers recruited and trained
Arizonalicensed in life and accident & health

About

An agency built by someone who's seen the whole industry

ELF Insurance is led by Brian Keene, who has spent more than twenty years in insurance: selling, building broker partnerships, and training thousands of agents across Medicare, ACA, life, and ancillary lines.

ELF is independent, which means we work for you, not for a single carrier. Our job is to find coverage that makes sense for your situation and explain it honestly.

Our team

The people you'll work with

Licensed agents who take the time to explain your options and stay with you after the sale.

Brian Keene
Owner & Licensed Agent

Brian D. Keene

Brian has spent more than 20 years in insurance, from selling to building broker partnerships and training thousands of agents. He started ELF to give Arizona families an independent agent who explains every option clearly and without pressure.

Licensed in Arizona: Life and Accident & Health · NPN 8445680
brian@elfinsuranceagency.com

Molly Keene
Admin & Contracting Specialist

Molly Keene

Molly co-owns ELF and runs its back office. She handles agent contracting and onboarding, keeps applications and paperwork moving, and makes sure nothing falls through the cracks for clients or the agents who work with ELF.

Stephanie Wolf
Licensed Agent · Medicare & Life

Stephanie Wolf

Stephanie spent 12 years in healthcare before moving into insurance, where she has helped individuals and families for four years. She specializes in Medicare, life insurance and fixed annuities, and believes coverage and retirement planning should be easy to understand. Her approach is honest education and personalized service, so clients feel confident in every decision.

Licensed in NJ, PA, MD, TX, FL, and SC · NPN 20486566

Free quote

Request a free quote

Tell us a little about what you're looking for and we'll follow up, usually within one business day. There's no obligation.

For licensed agents

Already selling Medicare or health? Add life and annuities with ELF.

We work with experienced Arizona agents who want a local agency owner in their corner. You keep your book, get real product training, and have lead programs available.